This article is one of the most interesting articles you could find on the internet as it talks about the myth behind five key principles that helps us improve our communication strategy that may lead to belief and behavior change.
The first principle is to join the community and try to find a group that will be able to motivate others to start working on something that will create and improve the value of the group.
The second principle is communicate with images because the third of our brain engages with visual language, therefore using images can improve your work and help the people to connect to it better as well.
The third principle is to invoke emotion with intention, this principle talks about how people tend to avoid the information that makes them feel bad, threatens their integrity, and obligates them to do something against their wish.
The fourth principle is to create meaningful calls to action in other words, call for an action that will make people feel that their effort will make a difference. There are three steps that will helps us to accomplish our goal. First be definite in your call to action, second, people desire to see how their effort will support and fix the problem, third, people should have some knowledge and idea of what you are asking them to do and how to do it.
The fifth principle is to tell better stories, people are more likely to remember stuff if the are told in a narrative style in addition it increases their empathy and reduces their counter-arguing in addition to capturing people's attention
